Privacy Policy

1. Introduction & Information We Collect

ZappLocal ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://zapplocal.com and use our services.

This policy applies to all visitors, users, and others who access or use our website and services. By accessing or using our website, you agree to the collection and use of information in accordance with this policy.

We may collect the following types of information:

• Personal Identification Information: Name, email address, phone number, and other contact details you voluntarily provide.
• Usage Data: Information about how you access and use our website, including your IP address, browser type, device information, pages visited, and time spent on pages.
• Cookies & Tracking Technologies: Data collected through cookies, web beacons, and similar technologies (see Section 6).
• SMS Opt-In Data: If you consent to receive text messages from us, your mobile phone number and message preferences.

2. Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Fill out and submit forms on our website, including contact forms, consultation requests, and lead capture forms
• Subscribe to our email newsletter or marketing communications
• Book a consultation or call through our website or Calendly
• Engage with our services, including digital marketing, web development, SEO, and related offerings
• Communicate with us via email, phone, live chat, or social media
• Create an account or client portal profile
• Participate in surveys, promotions, or events hosted by ZappLocal

The types of personal information we may collect in these circumstances include your full name, email address, phone number, company name, job title, website URL, business requirements, and any other information you choose to provide.

3. SMS / Text Message Opt-In Data

In connection with our services, ZappLocal may offer SMS (text messaging) communication. By opting in to receive SMS messages from us, you acknowledge and agree to the following:

• Message frequency may vary depending on your service engagement and preferences
• Standard messaging and data rates from your wireless carrier may apply
• You may receive automated text messages regarding appointments, service updates, and promotional content
• You can opt out at any time by replying "STOP," "END," "CANCEL," "UNSUBSCRIBE," or "QUIT" to any message we send

4. How We Use Your Information

ZappLocal uses the information we collect for various purposes, including but not limited to:

• Providing, operating, and maintaining our website and services
• Improving, personalizing, and expanding our website and service offerings
• Understanding and analyzing how you use our website and services
• Developing new products, services, features, and functionality
• Communicating with you for customer service, support, and technical assistance
• Sending you important updates, security alerts, and administrative messages
• Responding to your comments, questions, and service requests
• Monitoring and analyzing usage patterns and trends
• Detecting, preventing, and addressing technical issues and fraudulent activity
• Complying with applicable legal requirements and regulations

4.1 Email Communications

If you opt in to receive email communications from ZappLocal, we may send you marketing emails, newsletters, service-related updates, and promotional offers. We will only send emails you have consented to receive, and every email will include an easy way to unsubscribe.

You may opt out of email communications at any time by clicking the "unsubscribe" link included in every email, or by contacting us directly at [email protected].

4.2 SMS / Text Message Communications

If you have opted in to receive SMS messages, we may send you service updates, appointment reminders, promotional offers, and other relevant information. We will honor all opt-out requests promptly and in accordance with applicable regulations (see Section 8 — TCPA Compliance).

5. How We Protect Your Information

ZappLocal takes the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. Our security practices include:

• Encryption: Using SSL/TLS encryption for data transmitted through our website
• Access Controls: Restricting access to personal information to authorized personnel only on a need-to-know basis
• Secure Infrastructure: Hosting our website and services on secure, reputable platforms with industry-standard protections
• Regular Reviews: Periodically reviewing and updating our security practices to address emerging threats
• Third-Party Vetting: Ensuring that third-party service providers meet appropriate security standards

6. Cookies

Our website may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and collect information about how you interact with our website. Cookies are small data files stored on your device that help us remember your preferences and understand usage patterns.

We use the following categories of cookies:

• Essential Cookies: Required for basic website functionality, such as page navigation and secure access
• Analytics Cookies: Help us understand how visitors interact with our website by collecting statistical data
• Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences
• Marketing Cookies: Used to track visitors across websites to display relevant advertisements

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when a cookie is being set. However, disabling cookies may affect the functionality of our website.

For more detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy or contact us directly.

7. Disclosure to Third Parties

ZappLocal may share your personal information with third parties in the following circumstances:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, conducting business, or providing services to you (e.g., hosting providers, analytics platforms, email service providers, CRM tools). These service providers are contractually obligated to protect your data and use it only as directed by us.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to comply with a subpoena, court order, or other legal process.
• Business Transfers: In connection with a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of such transaction.
• With Your Consent: We may share your information for any other purpose with your explicit consent.

7.1 SMS Data — No Third-Party Sharing

ZappLocal does not sell, trade, or otherwise transfer your SMS opt-in data or mobile phone numbers to third parties for their own marketing purposes. Your mobile number is collected and used solely by ZappLocal for the purposes described in this policy. We do not share your SMS data with marketing partners, advertisers, or any other third party.

8. TCPA Compliance

ZappLocal complies with the Telephone Consumer Protection Act (TCPA) and all applicable regulations governing telephone and text message communications. By providing your phone number and opting in to receive text messages, you:

• Consent to receive autodialed and/or pre-recorded telemarketing calls and text messages from ZappLocal at the phone number provided
• Understand that consent is not a condition of purchasing any goods or services
• Understand that message and data rates may apply
• May revoke your consent at any time by replying "STOP" to any message, or by contacting us directly

If you believe you have received an unsolicited message in error, please contact us immediately at [email protected] so we can investigate and resolve the issue.

9. Third-Party Links

Our website may contain links to third-party websites, services, or platforms that are not operated or controlled by ZappLocal. This Privacy Policy does not apply to those third-party websites. We strongly encourage you to review the privacy policies of any third-party sites you visit, as we have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services.

Inclusion of any link on our website does not imply our endorsement, sponsorship, or recommendation of that third-party or its content.

10. Data Protection & Your Rights

ZappLocal is committed to upholding data protection principles and respecting your rights regarding your personal information. Depending on your location, you may have certain rights under applicable data protection laws, including (but not limited to) the following:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Rectification: You may request that we correct any inaccurate or incomplete personal information.
• Right to Erasure ("Right to be Forgotten"): You may request that we delete your personal information, subject to legal obligations and legitimate processing grounds.
• Right to Restrict Processing: You may request that we limit how we process your personal information in certain circumstances.
• Right to Data Portability: You may request to receive your personal information in a structured, commonly used, machine-readable format.
• Right to Object: You may object to our processing of your personal information for direct marketing purposes or based on legitimate interests.
• Right to Withdraw Consent: Where we rely on consent as the legal basis for processing your data, you may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days, or such other period required by applicable law. We may request verification of your identity before processing your request.

11. Data Retention

ZappLocal retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider in determining retention periods include:

• The length of time we have an ongoing relationship with you and provide you with services
• Whether there is a legal obligation to which we are subject (e.g., certain laws require us to keep records of transactions)
• Whether retention is advisable in light of our legal position (e.g., applicable statutes of limitation, litigation, or regulatory investigations)

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention procedures.

12. Children's Privacy

ZappLocal's website and services are not directed at individuals under the age of 16 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under the applicable age, we will take immediate steps to delete that information from our systems.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at [email protected] and we will take appropriate action.

13. Changes to This Privacy Policy

ZappLocal reserves the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you of the changes through our website, email, or other communication channels.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of those changes.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your inquiries promptly and transparently.